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Client

Clario

Deliverables

Illustration
Infographics

Emailer UX and design

Social media campaigns

Defining and creating an illustration style for a new 'non-techy' digital security brand.

As part of the brand creation for Clario, I developed an illustration style. Simple in form, the illustrations and characters complement the visual identity and bring personality, wit, and engagement through subtle animation.

I defined the rules around when illustration should be used – for social and email applications. I created copy, design, and illustration for these initial campaigns.

The illustration style extended to infographics that made content interesting, memorable and sharable across social channels and paid campaigns.

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