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Client
Clario
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Deliverables
Illustration
Infographics
Emailer UX and design
Social media campaigns
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Defining and creating an illustration style for a new 'non-techy' digital security brand.
As part of the brand creation for Clario, I developed an illustration style. Simple in form, the illustrations and characters complement the visual identity and bring personality, wit, and engagement through subtle animation.
I defined the rules around when illustration should be used – for social and email applications. I created copy, design, and illustration for these initial campaigns.
The illustration style extended to infographics that made content interesting, memorable and sharable across social channels and paid campaigns.
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