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Client
A large transport sector consultancy
Deliverables
Strategy
Naming & logo (in progress)
Visual Identity & web concept
Headline copy
Agency
Small Back Room
A brand identity that brings a spark to
trainspotting and roadplotting, and allows a specialist consultancy's expertise & collaborative approach shine.
The insights from the strategic workshops highlighted that collaboration and proven expertise set them apart from their competitors. Discovery and possibility were important to their approach and so the idea of 'Imagine where we will go...' was born.
Playful dynamic typography was a main feature of their brand identity and was fitting to their vision of moving the world forward. The primary lime colour brought zing to a traditionally fusty industry. A major focus was people, both the people they employee as well as the communities that benefited through their work.
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