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Client
British Land and
Oxford Properties
Deliverables
Marketing and launch materials
Photography art direction
Tenant microsite design
Agency
Next Big Thing
Photography
Lee Mawdsley
Richard Bryant
Simon Ellis
Branding to establish an iconic workplace in the City.
Subtle design cues were inspired by Richard Roger’s signature architecture, the flash of yellow mimics the famous yellow lift core. Minimal design 'devices' enabled the integrity of the building to shine.
I produced numerous marketing and building launch materials including a leasing book, tenant microsite, and exhibition design. Despite the most expensive leasing rates in the city, the iconic building was fully let within 5 months of completion.
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