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Client

British Land and
Oxford Properties

Deliverables

Marketing and launch materials

Photography art direction

Tenant microsite design

Agency

Next Big Thing

Photography

Lee Mawdsley

Richard Bryant

Simon Ellis

Branding to establish an iconic workplace in the City.

Subtle design cues were inspired by Richard Roger’s signature architecture, the flash of yellow mimics the famous yellow lift core. Minimal design 'devices' enabled the integrity of the building to shine.

I produced numerous marketing and building launch materials including a leasing book, tenant microsite, and exhibition design. Despite the most expensive leasing rates in the city, the iconic building was fully let within 5 months of completion.

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