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Client
Shell
Deliverables
Global universal
inspiration playbook
Agency
Conran Design Group
Defining signature branded workplace moments that are uniquely Shell.
The environmental workplace brand signature moments had to inspire positivity, be driven by Shell's purpose, and be scalable. After an ideation workshop, we aligned ideas to the key audience's journey. These ideas were then presented in a way that's easy to implement by facilities managers globally.
After the playbook's completion, it was used as a guiding principle to assist the interior refit of Shell's headquarters.
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