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Global universal
inspiration playbook


Conran Design Group

Defining signature branded workplace moments that are uniquely Shell.

The environmental workplace brand signature moments had to inspire positivity, be driven by Shell's purpose, and be scalable. After an ideation workshop, we aligned ideas to the key audience's journey. These ideas were then presented in a way that's easy to implement by facilities managers globally. 

After the playbook's completion, it was used as a guiding principle to assist the interior refit of  Shell's headquarters.

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