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Client
Natcen Social Research
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Deliverables
Naming
Brand identity and logo
Brand guidelines
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Agency
Undercurrent brands
Naming, branding and illustration to engage parents and children in an educational study initiative.






An Illustrative identity that represents a child's expanding capacity for knowledge. Finger-prints work as a means for engagement when interacting with the children, who are between the ages of two and seven.




I explored various names including Eyes; Early Years Educational Study and Learning to learn. The name Seed; Study for Education and Development was chosen as the analogy of personal growth was particularly pertinent.
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