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Natcen Social Research



Brand identity and logo
Brand guidelines


Undercurrent brands

Naming, branding and illustration to engage parents and children in an educational study initiative.

An Illustrative identity that represents a child's expanding capacity for knowledge. Finger-prints  work as a means for engagement when interacting with the children, who are between the ages of two and seven. 

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I explored various names including Eyes; Early Years Educational Study and Learning to learn. The name Seed; Study for Education and Development was chosen as the analogy of personal growth was particularly pertinent.

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