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Client

Natcen Social Research

Deliverables

Naming

Brand identity and logo
Brand guidelines

Agency

Undercurrent brands

Naming, branding and illustration to engage parents and children in an educational study initiative.

An Illustrative identity that represents a child's expanding capacity for knowledge. Finger-prints  work as a means for engagement when interacting with the children, who are between the ages of two and seven. 

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I explored various names including Eyes; Early Years Educational Study and Learning to learn. The name Seed; Study for Education and Development was chosen as the analogy of personal growth was particularly pertinent.

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