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Client

Orca Pay Group

Deliverables

Brand visual identity

Logo
Copywriting and tone of voice
Social assets

Website design

Creating an identity for a
straight-talking payments brand, whose purpose is to shake-up the industry, through much needed honesty and integrity.

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The strategy exposed a real gap in awareness of how the payment industry works. This resonated personally with the owners and therefore became a driver to their existence. To advocate for change and to educate for sustainable growth.

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The brand identity was as much about its tone of voice as it's pared back and confident visual expression (which was also synonymous with its name.) This genuinely reflected the brands personality and purpose. 

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